UofTHacksBorn from UofT Hacks

Embedding Identity
to Components

We help create dynamic experiences based on user's behavioral identity. Adaptive UI that responds to who your users truly are.

Get Started

Business A - Shoes

E-commerce demo showcasing personalized shoe recommendations

Click to open demo →

Adapt for Anything

Any niche, industry, demographic. Build experiences that resonate with every user segment.

Industry

Retail & E-commerce

Industry

SaaS Platforms

Niche

News & Media

Industry

Healthcare

Demographic

Gen Z Users

Demographic

Enterprise B2B

Identity is Dynamic,
Adapt Experiences

Stop treating users as static segments. Embrace continuous identity signals.

Static Personalization

Rule-based systems

  • Manual segment creation
  • Stale user profiles
  • Limited behavioral signals
  • One-size-fits-all fallback
  • Complex integration
  • Slow iteration cycles

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Identity-first approach

  • Auto-learning identity models
  • Real-time behavioral adaptation
  • Multi-signal intelligence
  • Graceful degradation
  • Drop-in integration
  • Instant experimentation
Start Building

A/B Testing Platforms

Experiment-heavy approach

  • Requires statistical significance
  • Binary test outcomes
  • No individual personalization
  • High traffic requirements
  • Manual hypothesis creation
  • Delayed insights